EE TV
EETV Icon family

• Icon development and creation
• Guideline generation
• User interface design

The user interface for a digital TV service is a critical part of the customer experience and Thirteen were asked to consult on and create a family of branded icons and signposts for EETV.

We took a holistic approach to the project – striking a balance between brand, clarity, legibility and consistency – applying to TV, mobile platforms and marketing channels.