James Dyson Foundation
Brand identity

• Logo design
• Brand manifesto
• Brand guidelines
• Communication toolkit

The James Dyson Foundation is dedicated to encouraging young people to think differently, make mistakes, invent and realise their engineering potential.

This constructivist logotype continues to brand an ever-evolving flow of educational, charitable and James Dyson Award communications. It is designed to be robust, flexible and reflective of the organisation's core values.